How to Integrate Snowflake into your Marketing App Ecosystem with SeekWell’s Reverse ETL

How to Integrate Snowflake into your Marketing App Ecosystem with SeekWell’s Reverse ETL

Easily Push Customer Data from your Snowflake Data Warehouse to Google Sheets, Salesforce, Marketo, Facebook Ads, Outreach, Hubspot, Slack, and Microsoft Teams

Marketers are amassing a treasure trove of data about customers, campaigns, and programs in their Snowflake Data Cloud. And a Snowflake data warehouse makes it easy to generate insights around use cases such as Customer 360, Campaign Optimization, and ROI and Attribution.

The question then becomes, “How can marketers push those insights back into the business apps they use every day to power data-driven operations?” which many are calling reverse ETL or operational analytics.

The answer is SeekWell.

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An example template for account-based marketing, integrating SeekWell and Snowflake with Facebook Ads, Slack, Outreach, and Google Sheets.

SeekWell is deeply integrated with Snowflake data warehouses via an external function and APIs, so you never even have to leave your Snowflake interface to move data to your business apps for operational analytics. From Snowflake, you simply write your SQL query, add the required parameters, and SeekWell will send customer data directly from Snowflake data warehouses to the apps marketers depend on, such as Google Sheets, Salesforce and other CRMs, Marketo, Facebook Ads, Outreach, Hubspot, Slack, and Microsoft Teams. It’s the simplest way possible to enable reverse ETL.

Need some inspiration? Check out the new Snowflake SeekWell Destination Guide for Marketing we just published. It walks through example reverse ETL scenarios, or templates, for performance marketing, lifecycle marketing, and account-based marketing. With just a few minutes of setup time, you will be using reverse ETL to push cloud data to your marketing apps and automating workflows for repeatable marketing wins.