HubSpot provides some of the most popular and widely adopted sales and marketing software in the world, including their free CRM. As organizations drive more and more of their data to their data clouds such as Snowflake or on-prem databases, it only makes sense that they would want to leverage some of that data in their CRM as well. That’s why I'm happy to announce that ThoughtSpot Sync, powered by SeekWell, now enables you to sync data from your data warehouse to HubSpot with a simple SQL statement. With just a few lines of SQL, you can now:
- Create new records in HubSpot
- Update existing HubSpot records
- Append your HubSpot records with additional information, such as complex lead scores calculated in-database.
- Enrich HubSpot profiles with data from your warehouse such as product usage data for personalized and lifecycle marketing campaigns.
Sounds too easy? Watch this video to see just how easy it is.
“As enterprises aim to organize all their customer data in their cloud data warehouses, we are seeing a number of requests to help our customers bring the most valuable pieces of this data into their HubSpot CRM,” said Scott Brinker, VP of platform ecosystem for HubSpot. “With ThoughtSpot Sync, these data syncs are now as easy as writing a few lines of SQL, the language every database professional already knows and uses every day, driving significant competitive advantage for our customers.”
Now you can build a data pipeline from your database to HubSpot with no CSVs or messy scripts. Start operationalizing your analytics with reverse ETL. We've got you covered. Check out our list of data source integrations.
HubSpot is a ThoughtSpot customer and partner, so expect even more integrations as we grow together. In the meantime, feel free to try ThoughtSpot Sync, powered by SeekWell, for yourself and start syncing data from your warehouse to HubSpot. Find it on the HubSpot App Marketplace.